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Squishmallows: The Softest and Cutest Pillows You’ll Ever Cuddle With!

Squishmallows have taken the toy world by storm, captivating the hearts of children and adults alike. These irresistibly soft and squishy plush toys have become a sensation, with collectors and enthusiasts eagerly seeking out the latest additions to their Squishmallows collections. In this article, we will delve into the world of Squishmallows, exploring their history, popularity, different types available, care tips, collectible value, and more. Whether you’re a long-time fan or new to the Squishmallows craze, this article will provide you with a comprehensive guide to all things Squishmallows.

Key Takeaways

  • Squishmallows are a line of soft, plush toys that come in a variety of animal and character designs.
  • The brand was created in 2017 by Kellytoy, a California-based toy company.
  • Squishmallows have gained popularity due to their cute and cuddly appearance, as well as their use as a stress-relief tool.
  • There are many different types of Squishmallows available, including seasonal designs and licensed characters from popular franchises.
  • To care for your Squishmallows, it is recommended to hand wash them and avoid using heat to dry them.

What are Squishmallows?

Squishmallows are plush toys that are known for their incredibly soft and huggable nature. They are made from a super-soft polyester fabric called spandex EF and filled with polyester fiberfill. This unique combination of materials gives Squishmallows their signature squishy texture that is both comforting and satisfying to touch. The plush toys come in various sizes, ranging from small keychain-sized Squishmallows to large pillow-sized ones.

The history of Squishmallows

Squishmallows were created by Kellytoy, a subsidiary of Jazwares LLC. The brand was first introduced in 2017 and quickly gained popularity among children and adults alike. The initial collection featured a variety of animal characters, each with its own name and backstory. As the demand for Squishmallows grew, Kellytoy expanded its offerings to include seasonal collections, licensed characters from popular franchises, and even customizable Squishmallows.

Why Squishmallows are so popular

Cute and AdorableSoft and huggable design
CollectibleOver 800 different characters
ComfortingHelps with anxiety and stress relief
MarketingActive social media presence and influencer collaborations
AvailabilityWidely sold in major retailers and online stores

There are several factors contributing to the immense popularity of Squishmallows. Firstly, their irresistibly soft and squishy texture makes them incredibly comforting to hold and cuddle. Many people find them to be stress-relieving and soothing, making them a popular choice for relaxation and anxiety relief. Additionally, Squishmallows come in a wide range of adorable designs, from cute animals to whimsical creatures, making them highly collectible and appealing to people of all ages.

When comparing Squishmallows to other popular toy trends, it’s clear that they offer a unique experience. While many toys focus on flashy features or technological advancements, Squishmallows provide a simple yet satisfying tactile experience. In a world filled with screens and digital distractions, Squishmallows offer a refreshing break and a return to the basics of play and imagination.

The different types of Squishmallows available

Squishmallows come in a wide variety of collections and characters, ensuring that there is something for everyone’s taste. The original collection features a range of animal characters, including bears, bunnies, cats, dogs, and more. Each character has its own name and personality, adding to the charm and collectibility of Squishmallows.

In addition to the original collection, there are also seasonal collections that feature characters inspired by holidays such as Halloween and Christmas. These limited-edition Squishmallows are highly sought after by collectors and often sell out quickly.

Licensed Squishmallows are another popular category. These collaborations with popular franchises such as Disney, Star Wars, and Marvel bring beloved characters to life in the form of Squishmallows. These licensed Squishmallows are often highly sought after by fans of the respective franchises.

How to care for your Squishmallows

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Proper care is essential to ensure the longevity and value of your Squishmallows. Here are some tips and tricks for maintaining the quality and cleanliness of your Squishmallows:

1. Spot cleaning: If your Squishmallow gets dirty, spot clean it using a mild detergent or soap and water. Gently scrub the affected area and rinse thoroughly. Avoid submerging the entire Squishmallow in water, as this can damage the filling.

2. Air drying: After cleaning, allow your Squishmallow to air dry completely before using or storing it. Avoid using a dryer or direct heat, as this can cause the fabric to shrink or warp.

3. Avoid excessive squeezing: While Squishmallows are designed to be squished and squeezed, excessive force can cause the seams to weaken or burst. Be gentle when playing with your Squishmallows to ensure their longevity.

4. Storage: When not in use, store your Squishmallows in a clean and dry place. Avoid exposing them to direct sunlight or extreme temperatures, as this can cause the colors to fade or the fabric to deteriorate.

Squishmallows as a collectible item

Squishmallows have gained a significant following among collectors, with enthusiasts eagerly seeking out rare and limited-edition characters. The value of Squishmallows as a collectible item lies in their scarcity and desirability. Limited-edition Squishmallows, such as those from seasonal collections or collaborations with popular franchises, often command higher prices on the secondary market.

The Squishmallows community is a vibrant and active one, with collectors sharing their latest finds, trading tips, and showcasing their collections on social media platforms. Online marketplaces and forums dedicated to Squishmallows have also emerged, allowing collectors to buy, sell, and trade Squishmallows with fellow enthusiasts.

Squishmallows as a gift idea

Squishmallows make for excellent gifts for various occasions and recipients. Their soft and huggable nature makes them perfect for comforting children or providing stress relief for adults. Here are some suggestions for occasions and recipients for Squishmallows gifts:

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1. Birthdays: Squishmallows make for a thoughtful and unique birthday gift. Choose a character that matches the recipient’s interests or personality for a personalized touch.

2. Holidays: Squishmallows are a popular choice for holiday gifts, especially during Christmas. Many seasonal Squishmallows are released during this time, making them a festive and collectible gift.

3. Graduations: Celebrate a loved one’s academic achievements with a Squishmallow. Choose a character that represents their future aspirations or offers words of encouragement.

4. Get well soon: Squishmallows can provide comfort and companionship to someone who is feeling under the weather or recovering from an illness. Their soft and squishy nature can be soothing and provide a sense of comfort.

Personalization and customization options are also available for Squishmallows, allowing you to add names, initials, or special messages to make the gift even more meaningful.

The benefits of using Squishmallows for relaxation and stress relief

Squishmallows have gained recognition for their therapeutic properties, offering relaxation and stress relief to individuals of all ages. The soft and squishy texture of Squishmallows provides a tactile experience that can be soothing and comforting. Squeezing or hugging a Squishmallow can release tension and promote relaxation.

Research has shown that tactile stimulation can have a positive impact on mental well-being. The act of touching and squeezing a Squishmallow can trigger the release of endorphins, which are natural mood boosters. This can help reduce stress, anxiety, and promote feelings of calmness and contentment.

Many individuals have shared their personal experiences with using Squishmallows for relaxation and stress relief. Testimonials often highlight the comfort and emotional support that Squishmallows provide during challenging times or high-stress situations.

Squishmallows and their role in the toy industry

Squishmallows have made a significant impact on the toy industry, standing out among the sea of flashy and high-tech toys. Their success can be attributed to their simplicity and focus on tactile play. While many toys rely on screens and digital features to captivate children’s attention, Squishmallows offer a more hands-on and imaginative play experience.

The success of Squishmallows can be compared to other popular toy trends, such as fidget spinners and slime. Like these trends, Squishmallows offer a unique sensory experience that appeals to individuals seeking comfort and stress relief. However, unlike fidget spinners and slime, Squishmallows have proven to have staying power, with their popularity continuing to grow.

The future of Squishmallows and what’s next for the brand

As Squishmallows continue to gain popularity, fans are eagerly anticipating what the future holds for the brand. Speculation and predictions for future products and collaborations abound, with fans hoping for new characters, limited-edition releases, and exciting partnerships.

Given the success of licensed Squishmallows collaborations with popular franchises such as Disney and Star Wars, it is likely that more collaborations will be in store for fans. The potential for Squishmallows to expand into other merchandise categories, such as clothing or accessories, is also a possibility.

One thing is certain: Squishmallows have captured the hearts of many, and their future looks bright. With their unique combination of softness, cuteness, and collectibility, Squishmallows are poised to continue their reign as one of the most beloved plush toy brands.

Squishmallows have become a sensation in the toy world, captivating people of all ages with their irresistibly soft and squishy nature. In this article, we explored the history of Squishmallows, their unique features, popularity factors, different types available, care tips, collectible value, and more. Whether you’re a long-time fan or new to the Squishmallows craze, we hope this comprehensive guide has provided you with valuable insights into the world of Squishmallows. Share your Squishmallows experiences and opinions with us, and join the vibrant community of Squishmallows enthusiasts.

If you’re a fan of squishmallows pillows, you might also be interested in learning about the best bedding for allergies. Allergies can make it difficult to get a good night’s sleep, but with the right bedding, you can minimize your symptoms and sleep more comfortably. Check out this helpful article on to discover the top bedding options for allergy sufferers. From hypoallergenic materials to dust mite-resistant fabrics, this article has all the information you need to create an allergy-friendly sleep environment.


What are Squishmallows?

Squishmallows are a line of plush toys that are designed to be soft, squishy, and huggable. They come in a variety of sizes and designs, and are often used as pillows or comfort objects.

Are Squishmallows pillows?

While Squishmallows are often used as pillows, they are not technically classified as pillows. They are designed as plush toys, and are not intended to be used for sleeping or as a replacement for a traditional pillow.

What sizes do Squishmallows come in?

Squishmallows come in a variety of sizes, ranging from small keychain-sized toys to large, full-sized pillows. The most common sizes are 8-inch, 12-inch, and 16-inch Squishmallows.

What designs do Squishmallows come in?

Squishmallows come in a wide variety of designs, including animals, mythical creatures, and seasonal characters. Some popular designs include unicorns, llamas, and pandas.

Are Squishmallows machine washable?

Yes, Squishmallows are machine washable. However, it is recommended that you wash them on a gentle cycle and air dry them to prevent damage to the plush material.

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